Who Is J. Peterman?

J. Peterman is many things. A character on a few Seinfeld episodes. The catalogue that competed with J. Crew and L.L. Bean for space in late 80s campus mailboxes. Something that will always be around and occasionally resurface like mother’s Christmas china.


The slim catalogue is written the way I imagine a flyer reads from a turn of the century mercantile. There is talk of dueling lovers, dead writers, horse racing and WWII. A combination of journal-styled illustrations and entries entertain like an excerpt from the New Yorker. For those in search of a horse collar mirror, dress for Derby day or gardening watering lance, it’s time to renew your subscription.

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